Gen Why Media started as a conversation over coffee about generational shifts.
While attending Vancouver-based, non-profit film school Pull Focus Film School, we were inspired by how generations re-occurring in cycles, and that every generations lives through a time of social crisis in their formative years and have the potential to emerge civically minded, collectively orientated and with a constructive ethic of social transformation.
With this in mind, we made a short documentary titled Generation Why that explored the potential of Generation Y to fundamentally change social structures for the better. The film was well received and we were strongly encouraged by our peers to continue down this road. We did and it’s led us to Gen Why Media.
To know the principles that guide our actions, intentions and values, see our authenticity principals.