TO DO was a collaboration between Gen Why Media and ISIS Research Centre that invited participants to reveal the secrets behind social innovation. Showcased at the 2013 Propelling Social Ventures Conference, the participatory public art project stood six feet tall and eight feet wide as an exaggerated symbol the endless to-do lists of most entrepreneurs.

The post-it notes invited people to offer their aspirations by completing the sentence If________then I would_______to create impact.